“Low self esteem is a problem many girls face in their growing up years, and a lack of self worth can lead to poor choices and regret. Through my experience in pageants, I have learned about who I am and who I want to be; I have learned to love myself for who I am and to accept my flaws. Join me Friday nights at 6 as I take ten girls on a journey to gain confidence, appreciate who they are, and discover their inner beauty.”

Highly Esteemed is a new reality show hosted by Samantha Fraughton that focusses on helping girls gain confidence in themselves through self-expression and development, as well as gaining valuable social skills and an education about the media. Participants will go shopping, take part in photoshoots, learn about personailty types, interview skills, and the deception of advertising.

Goody and Rimmel can help Highly Esteemed participants to look and feel their best while on the show, and offer weekly workshops on hair and makeup. Participants will be outfitted with an array of Goody products for hairstyling as well as awarded a Goody gift basket at the end of the show. Rimmel makeup will also be provided to participants throughout the show, and an online photo contest will be run to promote community leadership and involvement and Rimmel, with the prize being a Rimmel gift basket. In addition to the marketing that Highly Esteemed will provide, sponsors will also have the satisfaction of knowing that they have truly changed the lives of ten young ladies.